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10 Deep summer 2012

Grandpa Yetta.


We realise two things: 1. It’s Grandma Yetta, and 2. She wore a lot more sequins and metallic.

But after looking through the 10 Deep lookbook for summer 2012 we started thinking that with all those bold and gaudy fabrics, this could almost be a line for the male version of Yetta.

The collection from the New York-based brand is one of their best. No longer just resting on graphic tee-shirts and plaid button-ups, they’ve jumped into Aztec and tropical fabrics, and an interesting take on camouflage. We’re also especially digging on the little details; like the denim lining that’s visible when a shirt is rolled up.

It’s a great step away from basic streetwear and towards something a lot more current and interesting. In their words: “When we began designing this season, we felt it was time for a style change, and had the urge to add some spice to the all-too-plain vanilla "Americana" / classic (read boring) aesthetic that has crept up and run rampant in style culture these last few years.”High five, 10 Deep!

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