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Billionaire Boys Club and Ice Cream

Spring/summer 2013 preview.


Pharrell doesn’t seem to be making much music these days. Instead, he’s focused on his media company and his fashion labels. (We admit that we’d prefer him to focus on his music.)

Billionaire Boys Club and Ice Cream’s spring/summer 2013 previews have just been unveiled. The vibe is certainly not changing.

It can be good to stick to your guns on one hand (for example, we still love the preppy styles that permeate the labels via pieces like the Letterman jacket) but there also needs to be some kind of evolution, right?

We say that only in reference to the cartoon-ish ice-cream faces on crewneck sweaters. They are certainly cute, but it’s almost the exact same thing Ice Cream was doing six or seven years ago.

There are some good pieces in there though, and we’re looking forward to seeing the real collections when they’re released.

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