We imagine that this is what Ron Swanson would smell like. (If you don’t know who Ron Swanson is, please get familiar. We direct you to Parks & Recreation.)

Portland-based brand Antler & Co have just released Campfire Cologne. It’s a box full of wooden sticks, plus some matches, for you to set alight and waft the smoke all over you. The idea is the smoke will settle in your beard, hair and clothes and you’ll smell like some kind of delicious lumberjack.

So says the creators: “ Use it frequently, transport yourself, live the dream.” We don’t even know what is happening in the world anymore. Do you?

More at here.