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5th Jun 2012
Full disclosure: We can’t quite figure out why anybody would call their clothing label (or just about anything) Clot. It doesn’t exactly conjure up the most glorious imagery.
That said, what’s in a name? (Shout outs to Shakespeare!) Because Clot’s name might not be 100% appealing, but its output is.
The brand, founded back in 2003 by Edison Chen and Kevin Poon, isn’t just about the fashions; it’s a business that dabbles in music, consulting, design and retail. So say the founders, it’s an “urban lifestyle business designed to cater to the young generation of Asia and the world. CLOT is a start up company designed to encourage the Asian youth to develop their own identity with sense and style”.
The spring/summer collection is super-functional and has a great breezy vibe that is just what the best styles offer: a feeling of nonchalance.
More at http://clotinc.com/