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C&M, Australia

The sister-line for Camilla and Marc...

C_m_full_for_exchange

Much-loved Australian fashion label Camilla and Marc has just launched its diffusion line C&M, and we’re excited!! Aimed at the fashion-conscious youth market, C&M offers the same design characteristics that we all know and love but at a slightly lower price point, making it easier to get your hands on some designer threads this summer!

C&M’s debut collection is aptly titled 'Coachella Valley' and is a young, free spirited and oh-so-chic range that would be perfectly at home at any one of this summers music festivals. Designer, Camilla Freeman-Topper said, "we wanted it to feel like those first few weeks of summer, where nothing is better than the return of warm days, balmy nights and enjoying the summer air," and that is exactly what we’re getting from the collection.

Close those eyes for just a minute and think flirty day dresses, sports luxe separates, silk high-waisted shorts, peplum tops and printed trousers...divine! The range is available in a bold and fruity colour palette and features fun prints of stars, shells and parrots, making sure that no matter where in the world you are, you’ll always stand out from the crowd. C&M offers a full range of apparel, denim and swimwear, made only with the highest quality fabrics (yes, there are some jersey and leather pieces in there!) ,and with prices from $90 - $320, we really can’t see a reason as to why you shouldn’t have it all!

Of the C&M collection, Camilla’s favourites are the shell-print bustier dress, the parrot jeans and the star-print trouser, while we can’t take our eyes off the leopard cut-out one piece and striped peplum blouse. What is your pick of the bunch?

Having partnered with Aussie retail giant David Jones, the range hit select stores the first week of August and is also available at Camilla & Marc boutiques – find a full list of store locations here www.camillaandmarc.com. Before launch, the unveiling of the new range had fashion press in a frenzy with all press giving the designers a big thumbs up for the new line. Check out Vogue’s coverage of the launch and view the entire collection here.

Do your wardrobe a favour and get your hands on something from this amazing new line. In the wise words of Grazia magazine, ‘run, don’t walk’, C

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