Damn, the Nordic countries produce some great street-inspired attire. Instead of carbon copy hoodies and graphic tee-shirts that try to copycat American street culture, the Scandanavians do it their way. And their way is really great.
CTRL Clothing is a Helsinki-based label that makes really awesome garb for ladies and gentlemen.
For the ladies there’s lots of tomboy-ish numbers: boxy shapes, harem-style pants, and loose button-up shirts. But there’s also a few girly pieces including some sheer fabrics and babydoll style dresses.
For the boys, it’s straight-up staples – but with a twist. There are classic button-up shirts, chinos, spray jackets, hoodies and whatnot, but with the CTRL spin. That means you’ll find a bunch of loud patterns and bold graphics.