Goodhood, a store located in London’s kewl Shoreditch, has released its spring/summer lookbook. And this one is all about the gentlemen.
The lookbook includes attire from pretty much all the brands that the store carries: Unrivaled, Garbstore, Goodhood x R.Newbold, Junya Watanabe, COMME DES GARCONS, Norse Projects, Dr. Martens, Monitaly, Yuketen, Soulland and a bunch more.
Called Unlovable, the range is anything but. We like the blend of preppy and athletic, and everybody knows that if you wear a button-up shirt you’re 23 times more likely to get laid. (Our stats could be off.)
Goodhood is at 41 Coronet Street, Shoreditch.