HUF is one of those skate culture inspired brands that rarely strays from its base.
That can be seen as a bad or a good thing. On one hand, we’d like to see them venture into more adventurous territory at times. On the other hand, we’re happy that they keep it all simple and stick to their guns.
This fall 2012 collection is chockers full of HUF classics: tee-shirts, button-ups, chinos and caps. While there is plenty of denim, black, grey and navy, there are splashes of bright colours and some Native American-inspired patterns and camouflage print.
The lookbook is street/skate standard: shot in Los Angeles, featuring a bunch of skaters. It was shot nicely by Sagan Lockhart.
More at hufsf.com.