Just like in Kanye and Jay-Z's 'N*ggas in Paris' video, people suffering from epilepsy are warned off this video. This Ruth Hogben-directed video is a little frenetic – at least because of the use of strobe-lights – fans it's a doozie.

Beautifully shot in black and white, the video proves Mr West is again employing some pretty amazing dancers (a la his 'Runaway' video/film and his recent tours). While the strobe effect is a little hectic, the over-arching vibe of the video isn't so frantic. There is, however, a feeling of desperation and anxiety.

And while Kanye features pretty heavily in the verses, the viewer barely see his face. Oh Yeezy, such the artist!