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Looks

Mishka NYC spring 2012

Lookbook trailer.

Mishka-detail_full_for_exchange

Mishka NYC has unveiled its spring lookbook teaser. (Yes, we’re doing lookbook teaser trailers now. Heavens.)

While the label has its roots firmly in New York City, the gang travelled to California to shoot the video and campaign.

It will, evidently, feature a bunch of notable West Coast creative including Quelle Chris, Chippy Nonstop, Main Attrakionz, Friendzone, Jel, Antwon and Bad Slorp, the Ontask Family, and Trill Team 6.



The garb looks like what we’ve grown to expect from Mishka – super-bright and playful, street-inspired, but not really all that gangsta. It’s like Yo Gabba Gabba meets streetwear – and that’s not meant to be an insult.

More at mishkanyc.com.

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