If you happen to overhear any conversation about new music right now, chances are you’ll hear the name Lorde. With her mane of unruly curls, ethereal looks and lyrics that speak of experience and a self-awareness that’s far beyond her years, this 16 year old singer-songwriter is carving out a career for herself as the darling of the anti-pop generation.
Drawing strong similarities to the queen of haunting lyrics, Lana Del Ray, Lorde has been penning songs since the tender age of 14. She released her first EP ‘The Love Club EP’ in March of this year, followed by her first single ‘Royals’ in June. Incidentally ‘Royals’ is still ruling supreme at the top of the iTunes charts, above the likes of Katy Perry and Miley Cyrus.
‘Pure Heroine’, her highly anticipated debut album, was released on September 30th (October 28th in the UK) to mass acclaim. ‘Royals’ is arguably the best track on the album, with its protests against pop-culture and the materialistic nature of Lorde’s own generation. ‘Tennis Court’ acts as a revelation of her desires to escape the small town worldliness of her home town of Auckland In New Zealand, whilst ‘400 Lux’ is the closest thing to a love song on the album, amplified by her rich, velvety and ambient tone.
Overall, ‘Pure Heroine’ is a powerful without being assuming, effortlessly cool debut album offering that is undoubtedly the first of many from this talented Kiwi. Reflective, emotional, and old before her years, Lorde is definitely a name for the future.