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Viva Les Friends!

Levi’s opens on the Champs-Elysées…

Levis-header_full_for_exchange

American denim brand, Levi’s, has just opened a new flagship store on the famous Champs-Elysées and to be frank, it’s epic! The three storey shop is the brands second biggest (to London) and is packed with amazing denim pieces for both men and women, a tailor shop and a music studio (more on that later!!)

The store is paying homage to both the American and French cultures and is celebrating the relationship between the two and the artistic movements that they have inspired. For the launch, Levi’s worked with the legendary DJ’s James Murphy (of DFA) and Pedro Winter (of Ed Banger Records) to create installations for the store windows that represented their lives and careers. Pedro installed a quarter-pip-shaped structure made completely out of skateboards, as he was a keen skateboarder when he was a teen, and James stacked up a group of speakers as a nod to his signature ‘Death From Above’ PA set up that he built in his early days as a sound engineer. The installations are like no other store window on the Champs-Elysées so are definitely worth a look-see if you’re in Paris over the next few weeks.

Levis/DFA

James and Pedro then lent Levi’s personal items from their careers for customers to check out in store. If you stop by you can see lots of cool bits and pieces including a boom box and DFA espresso mug from James, and personal mix tapes and an MTV award from Pedro. Continuing on with the collaboration, Pedro and James have customized limited edition trucker jacks and t-shirts which are available only at the Champs-Elysées store, and Levi’s has set up a studio on the ground level whereby you can mix samples from DFA and Ed Banger Records and send them to your phone. Love it!

All of this will be in-store for the next few weeks and then Levi’s will collaborate with two new artists – again, a French and American. Rumour has it that they will be working with the street artists Mr Andre and Shepard Fairey, so keep a look-out to see exactly what they do, as it’s bound to be something pretty damn cool.

The store opened its doors on May 11th and has caught the attention of both tourists and locals alike. It is open every day from 10am – 10pm (10am – 9pm on Sundays) so is definitely worth stopping by when you’re next in Paris. Learn more at levi.com or check out the video below!

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