Wait one second. How is Wildfox so damn prolific?

One second ago it was a ladies’ tee-shirt label, then a full cut-n-sew brand, then they introduced the swimwear, the kids’ wear, the eyewear and now – apparently – they’re dressing men too?

Guys, we can’t keep up.

According to the very cutesy and vintage-inspired lookbook for the Cali-based label’s autumn/winter 2012 collection, the label has again branched out because the boys are dressed head-to-toe in Wildfox garb.

Much like the ladies’ attire, the boys’ stuff is a heavy on the recurring motifs. In particular, regal looking crests and fleur de lis designs. It might be a little too pastel and girly for some boys, but it’s certainly worth a peep.

More here.