California-based label Wildfox is keeping up their naughty-but-nice vibe with their spring 2012 collection. It’s still ‘60s tinged and a little beachy, but this time it’s all about cowgirls.

The brand (formerly called Whitehorse) is heavy on the slogan tee-shirts, tanks and sweaters, but has been branching out into a much more diverse line recently – including dresses, shorts, sweatpants, and skirts.

It’s a very pastel-heavy range, with sugar-n-spice graphics splattered all over it. There’s a friendly “Howdy”, the warning “Never love a cowboy”, and the cutesy “Best” and “Friends” matching set.

Lovehearts, diamonds and cowgirls – the all American dream!

More at wildfoxcouture.com