FOR IMMEDIATE RELEASE
CONTIKI VACATIONS PLEDGES TO CHANGE THE FACE
Worldwide leader in youth travel to raise awareness and funds for
Anaheim, Calif. (November 1, 2011) – Contiki Vacations, the worldwide leader in tours for 18-35 year olds, is pleased to announce its support of Movember, the global men’s health charity. Every November 1, hundreds of thousands of men around the world register at www.movember.com and start clean-shaven, growing a Mo (slang for moustache) for 30 days, raising awareness and funds along the way from their family and friends. With a moustache, each man becomes a walking, talking billboard for men’s health. Women can join the cause by registering as team captains and starting a team, donating to or sponsoring the men in their lives.
“With Movember, growing a moustache is a unique way to raise awareness in support of prostate cancer research and a brilliant hook to drive participation,” says Greg Fischbein, President of Contiki Vacations. “It’s taking a serious health issue and finding a fun way to involve men and women in raising much needed funding.”
To kick off the partnership, Contiki is encouraging fans to register at Movember.com, donate, and pledge to grow a Mo to help change the face of men’s health. In addition, Contiki will award the amazing LA to the Bay trip to the college student who raises the most funds for Movember during the fundraising period. He will also be crowned the “Big Mo’ on Campus”. Registrants must currently attend college and have a valid college email address (i.e. XX.edu) to qualify.