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RIGHTS OF USE OF YOUR CONTENT AGREEMENT
The following terms and conditions (hereafter “Agreement”) between the Content Owner (as defined below) and Contiki Tours International Limited (hereafter “Contiki) regulating the use of multimedia (collectively hereafter “the Content”) created by the Content Owner by Contiki, for all lawful purposes, subject to the terms and conditions described below.
Content Owner – the original poster of content on Instagram/Facebook/Pinterest/Twitter who has used one or more of Contiki’s "Branded Hashtags", or tagged @contiki on their content
Branded Hashtags – the use of the hashtag #Contiki and/or a trip-specific hashtag as outlined in Contiki’s brochures, available at https://www.contiki.com/brochures
By the Content Owner replying to a comment on an individual piece of content with the hashtag #YesContiki, the Content Owner agrees that the individual piece of content may be used by Contiki as defined below.
In the delivery of content, the Content Owner grants Contiki non-exclusive rights to use the Content in activity as defined below:
3.1 Purpose: to authentically depict experiences on Contiki trips from the perspective of Contiki’s customers
3.2 Medium: used across marketing channels in different forms of media, including but not limited to use on website (https://www.contiki.com), print, social media, email, digital advertising, out-of-home, events, third party platforms and APIs.
3.3 Period: in perpetuity
3.4 Territory: global
4. General Terms