Skip to main content

San Fran Just Got Itself An Exhibit Dedicated To Colours & Holy Instagram

A colorful building with cars parked in front of it in San Francisco.

This article originally appeared on PEDESTRIAN. TV and was scribed by travel-thirsty editor Lucinda Price.

Like moths to the flame, Instagrammers can’t resist aesthetically-pleasing backdrops.

You’d best prepare your feeds for the influx of posts from inside a San Francisco pop-up that’s about to blow everyone’s ironically-colourful socks off.

Dubbed The Colour Factory, it’s a two-storey interactive exhibit where every single room is either themed around one colour, or every colour in the rainbow.

There are 15 original works of art across the 12,000 square foot space two blocks down from the city’s touristy Union Square, including a 207,000-ball pit that’s yellow enough to make you grin ear-to-ear and a glass room that’s stuffed with blue balloons (and some disco balls to get that colour reflectin’).

And staircases:

The purple ‘selfie’ room, where you can have any photo of your choice printed on lavender paper:

An all-yellow gift shop:

Wall of 10,000 hand-tied ribbons for the perfect Insta backdrop:

Stained-glass chapel, where the light reflects the colours of the rainbow:

Something called a ‘balloon bath’, in a shade so blue not even Andy Sachs could get it confused:

And, of course, the ball pit – where you’ll 1000% lose all your personal belongings but won’t moan about it because who can do such a thing in the face of so much yellow:

Even the toot paper is themed:

And the blooms:

But wait, there’s more.

In conjunction with the exhibition space, the Color Factory gives visitors a map pinpointing 17 commissioned ‘colour experiences’ throughout San Francisco. There are secret wall murals, pastel staircases and the coordinates to a place that sells millennial pink bubble teas.

For those lucky enough to nab a ticket, the pop-up is located at 575 Sutter Street, San Francisco, CA 94102 and is open for the entire month of August (except Wednesdays) from 10am to 10pm.

If you find yourself ticketless, remember: a picture in front of the building’s rainbow exterior is free (and just as cool).