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Powered by TreadRight

Travel is an incredible gift. It has the ability to open our eyes to the unique cultures and spellbinding beauty of the natural world. But with this gift comes a responsibility – to protect the world as we know it. The TreadRight mission is clear; to have a positive impact on the people and communities we visit, to protect wildlife and marine life, and to care for the planet we call home.

A not-for-profit organization created as a joint initiative between The Travel Corporation’s (TTC) family of brands including Contiki, The TreadRight Foundation has supported some 55-plus sustainable tourism projects worldwide to date.

Here’s how, together, we MAKE TRAVEL MATTER®

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    People

    We respect local cultures and champion traditional heritage, working together with the local communities and artisans we visit.

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    Planet

    We take responsibility for the impact of our offices and operations and have a Climate Action Plan to protect our planet.

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    Wildlife

    We support and educate on ethical animal experiences and protect the world’s most at risk wildlife from extinction.

Our Ambassadors

We work together with our Ambassadors to bring the messages of our inspiring project partners around the world to our guests. Dedicated to our planet, people, and wildlife, our Ambassadors are storytellers and activists that stand for sustainability and conservation, communities and cultures, and the protection of wildlife. Our goal is to MAKE TRAVEL MATTER®.

Sarain Fox

TreadRight people ambassador

Born in Batchawana First Nation in Canada, Sarain Fox is an Anishinaabe dancer, broadcaster, and activist and one of Canada’s most prominent Indigenous voices. A storyteller at heart, she seeks to amplify the voices of her people in hopes of creating meaningful dialogue between her indigenous community and settler communities. Sarain’s screen highlights include Rise (Viceland), Cut-Off (Viceland) and APTN’s Future History.

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Sarain Fox’s TreadRight impact

Sarain is a storyteller and activist dedicated to amplifying the voices of her Indigenous community. Her involvement with TreadRight came about through her work around the preservation of culture and stories, in particular her work with the Manitobah Mukluks Storyboot School, The TreadRight Foundation’s first project in North America.

Sarain’s involvement with TreadRight emerged from her work helping to preserve Indigenous culture and stories through the Manitobah Mukluks Storyboot School — The TreadRight Foundation’s first project in North America. The school, located in Toronto Canada, teaches the traditional art of mukluk and moccasin-making in an effort to keep traditions alive and inspire the next generation of Indigenous artists.


All of Sarain’s work is rooted in her passion to represent and lift up Indigenous people and her commitment to climate justice, which includes her position as a board member for the Center for Biological Diversity.

Travel is an essential component of Sarain’s activism and storytelling. Through TreadRight, she is empowering people to recognize the impact they have as they travel and to make that impact a positive one. Sarain believes that everything we do in our lives should contribute to positive change.


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Sarain Fox and the Power of Indigenous Storytelling

Céline Cousteau

TreadRight Planet Ambassador

Céline Cousteau has travelled the world working to help communicate the stories that connect humans and the environment. Founder and president of CauseCentric Productions, amplifying the voices of grassroots organizations, individuals, and causes around the world through film and tangible impact initiatives such as "Tribes on the Edge," Céline is a passionate spokesperson for sustainability.

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Céline Cousteau TreadRight impact

A leading environmentalist, adventurer and explorer, Céline Cousteau truly embodies the TreadRight philosophy. As a documentary filmmaker and gifted storyteller, Céline has travelled the world working to help amplify the voices of the amazing individuals who are working to protect ecosystems, wildlife, and people. In 2015, TreadRight welcomed Céline as our official ambassador, helping us tell the stories of our projects and partners. Learn more about Céline’s work on the film and impact campaign titled Tribes on the Edge.

Céline’s life of global travel has seen her embark on expeditions to track the grey whale migration from Mexico to Alaska, research shark species in Australia’s Great Barrier Reef, and bring the stories of the Amazon Rainforest’s indigenous cultures to our backyards.


Céline has collaborated through TreadRight with its project partners to shed light on various sustainable travel topics, and in 2018 produced two TreadRight Storyteller videos. In India, she visited Wildlife SOS to bring awareness to the unknown perils of elephant riding. In Jordan, she showcased the benefits of community-based tourism through her visit to the Iraq Al-Amir Women’s Cooperative.

She has an incredible understanding and deep appreciation for the symbiotic relationship between travel and how it helps one to develop a true appreciation and respect for the planet. Céline regularly presents on our collective opportunity to MAKE TRAVEL MATTER®, and has spoken on behalf of The TreadRight Foundation in New York, Toronto, London and Jordan.


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Celine Cousteau and the Balance of our Planet

Ami Vitale

TreadRight Wildlife Ambassador

Ami Vitale’s journey as a photographer, writer and filmmaker has taken her to over 100 countries where she has witnessed civil unrest and violence, but also surreal beauty and the enduring power of the human spirit.

Her belief that “you can’t talk about humanity without talking about nature” led her from documenting war zones to telling some of the most compelling wildlife and environmental stories of our time, where individuals are making a profound difference in the future of their communities and this planet.

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Ami Vitale TreadRight impact

Ami is an award-winning National Geographic photographer, filmmaker, and writer whose work in wildlife conservation aligns with TreadRight’s initiatives including our work with rhino, elephant, and leopard populations across Africa and India.

For Ami, photography is more than just about the beautiful images created. Photography is a powerful tool for storytelling and creating awareness.

Ami uses her platform to tell the stories integral to our future: the stories about the human condition and its connection to the natural world. She believes that there’s been no time in human history that we’ve seen a greater awareness and opportunity for transformation.

She is an advocate for wildlife conservation and believes that without their existence, all of humanity suffers. We are excited to join forces with Ami to tell the wildlife stories that matter most on our mission to MAKE TRAVEL MATTER®.

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Ami Vitale and the Value of Travel for Wildlife

To find out more about the TreadRight Foundation, visit TreadRight.