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Italians have a word for their effortlessly polished style, “la bella figura,” the art of making a good impression.
Their fashion varies significantly by season and region, from winter on Milan’s chic streets to summer on the Amalfi Coast.
If you want to blend in with effortlessly stylish locals, planning what to wear in Italy before you go is half the battle (and makes getting dressed each day so much easier).
Understanding Italian fashion culture
Simply stated, dressing well shows respect for Italian culture.
The concept of bella figura shapes how Italians dress. This means making a good impression through your appearance.
Italian style focuses on these key elements:
- Classic colours: Black, navy, white, beige, and grey dominate wardrobes with pops of colour
- Clean lines: Simple, tailored cuts without excessive details
- Natural fabrics: Wool, cotton, silk, and linen are preferred
- Proper fit: Clothes should fit your body well, not too tight or loose
Quality over quantity defines Italian style. And because the climate shifts so much from north to south, considering the best time to visit Italy will help you plan a practical and stylish wardrobe.

Image source:Contiki
What to wear in Italy in spring
Spring in Italy is all about versatility. The weather can flip quickly, from crisp mornings to warm, sunny afternoons, so smart layering is key.
Essential spring pieces:
- Light jacket or trench coat
- Shirts and button-downs
- Cosy sweaters or cardigans
- Well-fitted jeans or colourful trousers (yes, even for men!)
- Leather shoes, loafers, or stylish flats
Pack both short and long-sleeved options. Italy’s spring weather shifts depending on when (and where) you visit, so flexibility is your best friend. For women, a flowy, floral dress or skirt perfectly channels la bella figura. For men, fitted jeans with a crisp shirt strike the right balance of sharp yet effortless.
Cobblestones are unforgiving, so skip the heels. Opt for stylish but comfortable shoes like loafers, ballet flats, or quality trainers.
Accessories make all the difference, too. A lightweight scarf adds style and warmth on cooler evenings and doubles as shoulder coverage in churches.
What to wear in Italy in summer
When the summer sun’s rays are as generous as Italian hospitality, your wardrobe choices can make or break your trip.
Italians perfect summer chic with simplicity. A few well-made pieces in light fabrics and neutral colours will carry you anywhere.
Stick to breathable fabrics like linen, cotton, and lightweight blends, as these are lifesavers in 30°C/90°F+ heat. Skip synthetics that trap sweat and moisture.
For women:
- Light dresses, skirts, or tailored shorts in airy fabrics
- A scarf or shawl for churches (many places of religion require shoulders covered)
For men:
- Linen or cotton shirts in light colours
- Tailored shorts or lightweight trousers
- Classic trainers that work from piazza strolls to scenic lookouts
You’ll walk miles on cobblestones, so comfortable footwear is non-negotiable. White leather trainers, supportive sandals, or stylish flats look great with everything, even dresses. Complete the look with sunglasses, which are as essential to style as sun protection in Italy.

Image source:Contiki
What to wear in Italy in autumn
Wondering what to wear in Italy in autumn? Think smart layers that take you from crisp morning museum visits to cosy evening aperitivi. The weather can change quickly, so choose versatile pieces that work seamlessly together.
Essential layering pieces:
- Lightweight cardigans in neutral tones
- A classic trench coat for rainy days
- Long-sleeve blouses or sweaters in cotton, wool, or silk
- Versatile scarves to use as a style booster or wrap
- A compact umbrella (because autumn showers are part of the charm)
Dark jeans with ankle boots work well for everyone on cobblestone streets. Women often pair them with light sweaters, a versatile jacket, and a chic scarf that doubles as a wrap. Men lean toward cotton or wool sweaters layered with a well-cut jacket, plus sturdy boots for day-to-night wear.
Stick to autumn neutrals like olive, burgundy, and cream, adding a pop of colour with a scarf, handbag, or subtle accessory.
What to wear in Italy in winter
Italian winters vary by region, but you’ll want outfits that balance style and practicality wherever you go. Versatility is key.
Invest in quality knitwear like wool or cashmere sweaters, turtlenecks, and cardigans, and pair with a warm coat in neutral colours. In colder northern Italy, you’ll see Italians wearing puffer jackets to stay toasty without sacrificing style.
For women:
- Wool or cashmere sweaters layered under a tailored coat
- Midi skirts or dark jeans with tights for warmth
- A colourful scarf, knit hat, and gloves for cosy accents
For men:
- Wool or cotton sweaters with a classic overcoat or down jacket
- Dark jeans or tailored trousers with sturdy boots
- Beanie and leather gloves for sharp, practical layering
Comfortable waterproof boots are the go-to for city exploring. Sunglasses are surprisingly essential, too, as the winter sun and snowy reflections can be just as strong as summer rays.

Image source:Contiki
FAQs
What should women wear in Italy?
If you’re wondering what a woman should wear in Italy, think elegant simplicity over flashy trends. Italian women favour classic pieces that transition seamlessly from day to night. Your wardrobe can also mirror your itinerary, whether your activities in Italy include museum hopping, a hands-on cooking class, or a vineyard tour.
Tops & layers
- Silk or cotton blouses in neutral tones
- Fitted t-shirts (avoid oversized styles)
- Lightweight sweaters or cardigans
Bottoms & dresses
- Dark jeans or tailored trousers
- A-line or pencil skirts
- Midi or knee-length dresses in solid colours or subtle patterns
- A little black dress for evenings out
Footwear:
- Leather flats, stylish sandals, or low-heeled patterns
- Reserve athletic trainers for workouts or hikes
Accessories:
- A structured handbag
- A silk scarf for instant polish
- Minimal, high-quality jewelry
The key is looking polished without trying too hard. Effortless chic always beats overdone outfits in Italy.
What is the dress code for Italy?
Italians value looking put-together, so dressing slightly more polished than you might at home will help you blend in. While there isn’t a single nationwide dress code across all top Italian destinations, specific settings call for more formality.
Catholic religious sites require women to cover their shoulders and knees before entering. On days you want to enter churches, avoiding tank tops, shorts, or miniskirts is easier. You can also bring a lightweight scarf with you for the day for quick coverage.
Whether you’re attending festivals and celebrations in Italy or just walking through the city, it’s not about being fancy; it’s about looking put-together and respecting yourself and others.

Image source:Contiki
Is it OK to wear jeans in Italy?
Yes, wearing jeans in Italy is totally fine! The style and fit matter more than the denim itself. Italians treat jeans as casual wear, so choose polished styles over distressed trends.
Dark washes in excellent condition are the safest choice. Think well-fitted cuts that flatter your shape, so nothing too baggy, overly tight, or distressed.
What not to pack for a trip to Italy?
Packing for a trip to Italy is as much about what to leave behind as what to bring. Some clothing choices may mark you as more a visitor than a local, or just make exploring less comfortable. But ultimately, you need to feel your best while traveling.
Clothing to skip:
- Garments with big logos
- Tank tops or sleeveless shirts when visiting churches
- Avoid synthetic materials that trap heat and moisture
Footwear mistakes:
- Flip-flops (only to be used at the beach or pool)
- High heels on cobblestones
- Brand-new shoes that aren’t broken in
Finally, resist the temptation to overpack. Italians aren’t afraid to repeat outfits. A small, versatile wardrobe with pieces you can mix and match will serve you far better than an overstuffed suitcase. Instead of filling your bag with “just in case” items, pack light to save space for a few essentials – and Italian souvenirs!
Dressing for Italy isn’t about reinventing your style, it’s about refining it. With your Italian packing list now sorted, you can stop stressing over outfits and start focusing on the good stuff: the history, the food, and, let’s be honest, the gelato!