Think sustainable clothing brands are all hemp t-shirts and tie dye nightmares? Oh how the times have changed. The eco-friendly fashion market has developed into a big money business, with cutting edge sustainable designs frequently gracing the runways or our favourite celebrity idols. And as the third most polluting industry in the world, we’d say it was about time fashion wised up to its impact. Check out the clothing brands who refuse to sacrifice super-cool for sustainability…
Beautiful tailoring, a to die for neutral palette and pure sass epitomises the Reformation look. Seriously, we’ve found our new wardrobe favourite, and the best part? They 100% care about the planet too! Every step of the production chain is carefully thought out to have as little impact as possible on our precious environment, from the sustainable fabrics and garments that are used to create the clothes, to recycled packaging and recycled hangers in stores, nothing is overlooked. Hell, they even plant forests and invest in clean water solutions to offset their impact. So the only question remains…are you ready to join the reformation?
Minimalist chic is the aim of the game for Kowtow, who boast products made from 100% fair trade and organic cotton. Not only that, but this sustainable clothing brand actually offers a BTS peek into the entire journey of the cotton seed on its website, from being grown and picked in the fields of India right through to the garment creation, so you can rest assured they are true to their word.
H&M Conscious Collection
Are you a sucker for fast and furious high street fashion? Well, now you don’t have to sacrifice your favourite brand because you’ve decided to move away from fast fashion and firmly towards the eco-friendly lifestyle. Let us introduce you to H&M Conscious. Committed to strengthening communities, becoming climate-smart and being ethical in the process(for the full list of commitments, click here), the Conscious Collection uses sustainable fabrics to create products that look just as good as their non-sustainable counterpart, if not better than what you’re used to.
Matt & Nat
Does the mere mention of vegan fashion have you rolling your eyes? Be prepared to roll them right back, because not only is it a thing (a beautiful, beautiful thing) but we’d like to introduce you to one of our favourite brands nailing vegan fashion. Meet MAT(T)erial and NATure. They bypass the use of leather in favour of recycled materials such as cardboard, rubber, cork and yes, even bicycle tyres, and turn it all into handbags and wallets that wouldn’t look out of place on the arm of a Kardashian. And get this – the linings of their products are made from 100% recycled plastic bottles to boot. We don’t know how they do it, but we LOVE that they do.
Big brands make a big impact, but at Patagonia, they are more than just a little bit conscious about the potentially dangerous footprint they could potentially be leaving on the environment. The Patagonia Common Threads Partnership aims to reduce their environmental impact in a few different ways – first and foremost by making clothes that are actually intended to last a long time in the first place and also offering to repair or buy back gently used clothes to repurpose. This sustainable clothing brand believes every garment has a story to tell, so much so, they’ve even created a blog called Worn Wear, which celebrates the stories of people adventuring in their gear. It’s well worth checking out.